Mobile devices nowadays are a mainstream in the digital world and play a crucial role with online brand engagement. The global number of mobile users nowadays has exceeded that of desktop and apps are far more popular as compared to mobile websites.
Shoppers are increasingly using different shopping apps for their retail needs but it comes with a single drawback; some of the retailers find it challenging to convince shoppers on downloading their mobile apps. Here’re a few ways to develop successful mobile retail apps that your shoppers would love.
Effective & detailed mobile app strategy
This is rather a priority than an option if one is to succeed in mobile. There’re more than a dozen ill-conceived apps which is the reason customers always crave better mobile experience. Strategize putting mobile-first with a consistent and thorough strategy for all you mobile initiatives and efforts.
Choose only the right app features
Selection of the right features to be included in the app is a critical success factor for an exceptional shopping app experience. Push notification is a single example of the many popular app features since consumers enjoy receiving offers, services and products offered from the brands they love.
Some of the desirable features include the ability to zoom-in or out on products, view alternate images and convenient/simplified checkout. All these features help customers find just the products they’re looking for in an efficient and time-friendly fashion.
Native apps for grander performance & functionality
Development of native apps serves the purpose of speed and convenience in best possible way. A high-quality native app offers excellent performance, super-fast speed, convenient access and functionality as compared to the web-based applications. Data reveals that native platform and additional control over customer’s purchase path results in higher conversion rates when compared with desktop and mobile websites.
Know the audience
It’s obvious for brands to know all about their customers in order to survive and gauge success. Investing in app development and mobile resources that aren’t appreciated by the shoppers is unwise; a total waste of time, money and effort. Reach out to global customers through social media platforms where you can interact with customers, value their feedback and shape your development strategy accordingly. This approach is likely to elevate the retail app as well as your retail app.
The latest technology
Mobile world is always on a roller-coaster ride to change and the only way for your app and eventually your business to survive is adapting the latest technology and trends. In case your app is “outdated”, expect worse mobile shopping experience as compared to your immediate competitors. Don’t hesitate reaching out to the experts in the relevant niche so that you’re always updated on the latest developments in the retail app industry.
Less is more
The retail app should make it easier for customers to find what they’re actually looking for without imminent crash, hang-up or any other flaw. This can be achieved by keeping things minimalist yet intuitive. Reduce cluttered interfaces allowing users to swift through the app smoothly hence more conversions.
At Traffic Digital, we’ve just the expertise and technology to fuel the mobile experience by developing ultra-fast and high-quality native apps.