Terms related with SEO

10 Terms related with SEO

10 Terms related with SEO

  1. Search Engine Optimization – Refers to the procedure of optimizing your website through many methods and strategies for the purpose of receiving a higher ranking in search engines (ex. Google, Bing, MSN, Yahoo). SEO comprises on page optimization of the website’s code along with off page optimization methods such as link building from other websites.
  2. Search Engine Marketing – Search engine marketing varies a little in meaning from SEO and covers a wider choice. Along with SEO methods SEM can also comprise paid listings, pay-per-click advertising, social media marketing and whatever else done with the determination of bringing more relevant traffic to your website.
  3. Pay Per Click – Stands for Pay-Per-Click which is online marketing individuals purchase to place their ads on further person’s websites or online social media networking pages. With PPC you pay only once and if someone clicks on your advertisement and they really visit your website. Popular PPC services are Google Ad Words and Facebook Ads.
  4. Social Media – Social Media can be defined as websites made with the determination of networking with others and distributing numerous content online. Social Media works through a group of persons who join or follow your network and you in turn do the same for them. Facebook, Twitter, LinkedIn and Pinterest are some instances of the world’s best utilized social media websites.
  5.  Social Bookmarking – Social bookmarking varies slightly from social media in terms of its task and purpose. Social bookmarking is data you share or post to a website for several followers to view. The main difference is you don’t send and receive messages or act together with individuals directly the similar method you do with social media websites. Popular social bookmarking sites include StumbleUpon and Digg.
  6. SERP – The SERP is the real page of a search engine that displays the array of results focused on the keywords entered. Search engines usually shows organic search results on the main part of the page and the paid listings on the top and right side of the page.
  7. Meta Tags – Meta Tags are HTML tags inserted into your website that offers special information about your website for search engines to draw data. The two utmost appropriate meta tags for any website are the “keyword” and “description” tags. The meta keywords is utilized by search engines to find which keywords you consider most significant to your website. The meta description is the text shown in the SERP alongside with your domain name labelling the facts of your website.
  8. Keywords – Keywords are words that define many content within your website to search engines. Keywords are used in meta tags but also to define images, titles, text files and database records on your page. Keywords can also be the expressive terms you use for blog posts, online networking media posts, video posts and business directories.
  9. PageRank – PageRank is part of the search engine giant, Google’s official ranking system utilized on every prevailing website to assess its position compared to other websites. Google ranks all websites on a scale of 0 to 10 based on a variety of factors including traffic, inbound links, excellent content and more. IBM, Apple and Google are all examples of websites having high Pageranks.
  10. Analytics – Analytics in common word states that the analysis of patterns and trends in the data being studied. As is tells to the web it is usually study compiled centred on the seeing habits of a website’s users to let the owner know how their website is performing. The most general form of Analytics is Google Analytics which lets you know important data with how many traffic you have, what pages are most popular, and what keywords individuals are using to catch your website the most.

 

Author Bio: The Author of this article, Arun Mohan is writing articles for Agrraj Consultancy Services and Swap Dial

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