Dieter Zetsche assets

Short introduction

Dieter Zetsche, born on May 5, 1953 in Istanbul, Turkey, is a German businessman, former CEO of the Transnational Group Daimler AG, Head of Mercedes-Benz (from 2006 to 2019) and members of the Board of Directors (from December 16, 1998 to May 22, 2019) . Since 2010 he has lived in the Municipality of Lierna on Lake Como, where he bought a villa.

Early life

Dieter Zetsche was born on May 5, 1953 in Istanbul, Turkey. His father Herbert Zetsche, a civil engineer with a profession in 1953, while in Turkey to build a dam. The family returned to Germany in 1956. Dieter Zetsche attended Oberursel (near Frankfurt) and studied electrical engineering at Karlsruhe University from 1971 to 1976.

He has a technical degree. In 1976 Dieter moved to the Daimler-Benz group and worked in the research department. In 1981 he became a deputy development manager for vehicle construction. Diet received a doctorate in 1982 from Paderborn University.

Career

Zetsche became a member of the DaimlerChrysler directors in 1998 and was the chairman of the Chrysler group from mid 2000 to December 31, 2005. On January 1, 2006, Dieter accepted an offer from DaimlerChrysler CEO Jürgen Schremp to become Chairman of the DaimlerChrysler Board (then Daimler AG) and left the group CEO position Chrysler.

On September 26, 2018, Dr. Zetsche resigned on May 22, 2019 in accordance with the Daimler AG charter, which sets the need to rotate the executive. After leaving the company, Zetsche took over the honorary post for the Chairperson of the Supervisory Board. Dieter was included in the list of the Magazine Time Magazine 100 most influential this year in 2006.

On June 30, 2006, the Chrysler group announced the employee price setting program, where Dieter Zetsche was Dr. Z (Doctor Zee), DaimlerChrysler spokesman, is displayed in a number of television advertisements a.s. and Canada.

Campaign “Ask Dr. Z” Includes media components for television, radio, print, online, sales and marketing customer relations and aggressive marketing strategies (cellular billboards, air banners, street teams) and are intended for NASCAR fan bases. “Ask Dr. Z” he answered the customer’s question and ended with “goodbye”.

In advertising campaigns, customer benefits of the best American and German technology and the best designs, which are installed in every Chrysler, Jeep and Dodge Vehicle, emphasized. It was Zetsche driving a pile of wood in Jeep Liberty, another place showed him in the Minivan Caravan Dodge stem, and the latter showed him behind the steering wheel Pacific Chrysler – when subject to an accident test, it appeared unscathed from the wreck.

Responding to a decrease in sales, the employee price determination program was extended until the end of August and the August campaign with three new TV places without Dr. Z is expanded. However, after three months, DaimlerChrysler hurriedly pulled Dr.-Z campaign because of the loss of significant market share. But some Dr. However, Z advertising can still be seen on Canadian television.

CNW marketing research surveys found that most Z people were considered fictional characters, not paying attention to employee discount offers in advertising and listeners of radio advertising experiencing difficulties in understanding the German accent.

In February 2018, before announcing his departure from Daimler, Zetsche was elected to the Supervisory Board at the General Meeting of Tui AG tourism companies. This was officially confirmed in May 2019 when Zetsche was appointed as Chair of the TUI’s new supervisory body.

Career highlights

He led a very effective management team at Chrysler Group and was nicknamed Doctor Zed (Dr. Z or Doctor Zee). The main reason for this is a prizing incentive system plus employee that he introduced on July 1, 2006. Nickname Dr. Z is used in the ASK ad campaign Dr. .. Ask Dr. Zed Ran in North America, where Dieter Zetsche answered questions from potential buyers in English, but with a strong German accent.

On May 22, 2019, on the day of resignation Dieter Zetsche as Head of Daimler AG, the automotive group competing BMW AG published a video on the Dieter on the official video channel. Video, which lasted about a minute, showed how Zetsche left the company’s office on the last working day, Goodbye said to employees, entered the Mercedes-Benz limousine waiting for him and pushing home. At home, Dieter said goodbye to the driver, entering the house, went to the garage from where he went with the BMW i8 roadster. The video ends with the words “Thank you, Dieter Zetsche, for the old competition and inspires …”